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Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This...

This study of the normative justification for the use of criminal sanctions as a means of cartel control goes beyond the historical and economic viewpoints by adding a normative evaluation of anti-cartel regimes and analysing cartel control in the USA, Europe and the UK. The analysis is unique in seeking to establish why, in a liberal society,...

The business leader's guide to encouraging continuous innovation in any organization Innovation governance is a hot topic in the business world. In a fast-paced business environment, the ability of corporate leaders to build purpose, direction, and focus for innovation is more important than ever. In this book, the authors provide a framework for...

Exits to the Posthuman Future is media theory for a global digital society which thrives, and sometimes perishes, at the intersection of technologies of speed, distant ethics and a pervasive cultural anxiety. Arthur Kroker's incisive and insightful text presents the emerging pattern of a posthuman future: life at the tip of technologies of...

This groundbreaking new book is core reading for courses in International Human Resource Management. Drawing together a team of internationally renowned experts, International Human Resource Management: An Employment Relations Perspective is an exciting and innovative text that looks at this field from a fresh angle. Miguel Martinez Lucio's new...

With the stagnation of the Doha Round of multilateral talks, trade liberalisation is increasingly undertaken through free trade agreements. Gabriel Siles-Brugge examines the EU's decision - following the 2006 'Global Europe' strategy - to negotiate such agreements with emerging economies. Eschewing the purely materialist explanations prominent in...