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Macroeconomics: Private and Public Choice, Fifteenth Edition, reflects current economic conditions, enabling students to apply economic concepts to the world around them, and includes a robust set of online multimedia learning tools....

Developed in the classroom by two of the most prominent researchers in the field, Feenstra and Taylor's "International Economics" is a modern textbook for a modern audience, connecting theory to empirical evidence and expanding beyond the traditional focus on advanced companies to cover emerging markets and developing economies. "International...

Developed in the classroom by two of the most prominent researchers in the field, Feenstra and Taylor's "International Economics" is a modern textbook for a modern audience, connecting theory to empirical evidence and expanding beyond the traditional focus on advanced companies to cover emerging markets and developing economies. "International...

Reflecting on two decades of 'competitiveness-oriented' urban policies in Europe this book investigates the current challenges cities face to sustain their economic position and how this can be balanced with social progress and environmental improvements. Complementing previous surveys on local and urban development and competitiveness-based...

Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today's global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio....

Entrepreneurial Market Strategy and Business Planning covers all the essential topics found in most planning texts, guidelines, and templates. However, it also provides insights not found in other planning texts -- insights students and executives need to develop sound and convincing market strategies and business plans that enable businesses to...