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How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty,...

A holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing...

Addiction exercises enormous power over all those who are touched by it. This book argues that power and powerlessness have been neglected in addiction studies and that they are a unifying theme that brings together different areas of research from the field including the disempowering nature of addiction; effects on family, community and the...

This is the Sunday Times Bestseller. It is shortlisted for The Costa Biography Award. The true story of Hanns Alexander, the son of a prosperous German family who fled Berlin for London in the 1930s. Rudolf Hoss was a farmer and soldier who became the Kommandant of Auschwitz Concentration Camp and oversaw the deaths of over a million men, women and...

This is the ultimate crash course in digital marketing. The digital age is here - and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the...

Economist, Andrew Smithers, was one of the few who warned, in advance of the financial crisis, that economic policy must be changed for it to be avoided. At the peak of the stock market in March 2000 he published, with co-author Stephen Wright, Valuing Wall Street which showed that the stock market could be valued and that it was dangerously...