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Whether you're hammering out contracts or cajoling your toddler to put on his shoes, you are negotiating every day. For decades, most people believed that the goal was to split the pie fairly enough that each side felt they'd won. Yet in a world where vast amounts of information are at your fingertips, Inventive Negotiation gets you more than a pie...

Frugal innovation is a powerful new model for creating solutions for a world struggling with rapid population growth, exploding demand from consumers on modest incomes, and global pressure to minimize environmental damage. This new wave of innovation started in the developing world but is spreading globally. This inspiring book provides an insight...

The second book in Darbyshire and Hampton's Hedge Fund Modelling and Analysis series, Hedge Fund Modelling and Analysis Using MATLAB(R) takes advantage of the huge library of built-in functions and suite of financial and analytic packages available to MATLAB(R). This allows for a more detailed analysis of some of the more computationally...

China is the world's biggest consumer story, but foreign businesses are still getting it wrong due to lack of knowledge and understanding. Myth-Busting China's Numbers provides a unique and insightful critique of China's economic data, analysing what businesses need to be aware of when interpreting this data and why. From GDP down to micro-markets,...

Entrepreneurs are, in essence, individuals who take action to convert their ideas into reality. Doing so involves completing many steps; Robert Baron describes these steps, and provides guidance for performing them successfully. To do so, it incorporates several features: the information presented is based on current evidence, rather than 'informal...

Praise for Connected CRM: "Many books explore the subject of CRM. In this book them is for Marketing and Davids seasoned perspective indeed makes it a capital M. Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how todays marketers can leverage advances in technology to create...