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You see, there was a time when Giraffe didn't have a long neck. She had short legs, short horns and a very short, stumpy neck. She was also a very fussy eater ...So what do you think happened when she tried to get some honey from deep inside the tree? Brilliantly colourful "Tingatinga" artwork tells the story of Giraffe's transformation from a...

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to develop sophisticated marketing campaigns for contemporary business environments. Designed to introduce readers to IMC in an engaging way, this...

The tank is such a characteristic feature of modern warfare that its difficult to imagine a time when its presence wasn't felt on the battlefield in some form or another. This volume, from eminent historian and author Philip Kaplan, traces the history of the vehicle from its developmental early days on the battlefields of the Great War, to...

This revised and expanded edition of the bestselling book, "The Personal MBA" by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever. An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment...

In the second edition of this best-selling practical text, Neil Gopee and Jo Galloway focus squarely on the essential leadership and management skills that newly-qualified health and social care professionals need to develop early on in their careers. Drawing on the most up-to-date policies and professional regulations, and with an emphasis on the...

The 15th century was a time of dramatic and decisive change for nuns and nunneries in Florence. In the course of that century, the city's convents evolved from small, semiautonomous communities to large civic institutions. By 1552, roughly one in eight Florentine women lived in a religious community. Historian Sharon T. Strocchia analyzes this...