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This is the essential day-by-day advice for your baby's exciting first year. The "Day-by-Day Baby Book" is the only book that new parents need for the extraordinary first year of their baby's life. Covering every single day of the first twelve months and all aspects of baby care and development, the book has unrivalled detail on everything from...

This title deals with marketing at the Olympics, the attraction and the rewards. Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of "The Olympic Games Effect" offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique...

Raymond Blanc is revered as a culinary legend, whose love of delicious food is lifelong. Years of experience have given him a rich store of knowledge and the skill to create fantastic dishes that work time after time. With a range of achievable and inspirational recipes for cooks of all abilities, Kitchen Secrets is all about bringing Gallic...

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested...

Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global and digital market place; instead we can learn how to customize business English according to our own...

Cities in the ancient world relied on private generosity to provide many basic amenities, as well as expecting leading citizens to pay for 'bread and circuses' - free food and public entertainment. This collection of essays by leading scholars from the UK and USA explores the important phenomenon of benefaction and public patronage in Roman Italy....