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The Third Edition of this much celebrated textbook continues to focus on the four major and influential perspectives in contemporary social psychology - social cognition, social identity, social representations, and discursive psychology. A foundational chapter presenting an account of these perspectives is then followed by topic-based chapters...

The purpose of this text is to bring together current perspectives concerning the manner in which the human mind, behavior, and experience can be understood. In addition to the traditional psychological literature, this book draws from work in the cognitive and affective neurosciences, epidemiology, ethology, and genetics. Its focus is on a...

Mastery of ECG interpretation is achieved not only by pattern recognition, but equally importantly, by a clear, practical understanding of how electricity moves through the heart and how disruption of that movement manifests itself via ECG tracings. ECGs for Beginners, written by one of the world's most respected electrophysiologists with over 40...

As an in-depth guide to understanding wind effects on cable-supported bridges, this book uses analytical, numerical and experimental methods to give readers a fundamental and practical understanding of the subject matter. It is structured to systemically move from introductory areas through to advanced topics currently being developed from research...

Using the authors' extensive experience in both industry and academia, this book presents an integrated approach for design, engineering and management of the reliability activities throughout the life cycle of a product which includes concept, research and development, design, manufacturing, assembly, sales and service. The coverage explains how...

Based on fieldwork carried out in a Mayan village in Guatemala, this book examines local understandings of mind through the lens of language and culture. It focuses on a variety of grammatical structures and discursive practices through which mental states are encoded and social relations are expressed: inalienable possessions, such as body parts...