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There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their...

A 'must-have'...[a] low-cost, highly portable, and extremely useful reference volume, which will undoubtedly enjoy continued longevity into the foreseeable future. --Journal of Neurosurgery A vital resource...For rapid access to the diagnosis and management of all neurosurgical things, there is no substitute.--The Journal of TRAUMA Injury,...

Early Readers are stepping stones from picture books to reading books. A blue Early Reader is perfect for sharing and reading together. A red Early Reader is the next step on your reading journey. When Honey the puppy comes to live on Buffin Street, everyone is very excited. And Honey is about to discover just how much fun Buffin Street can be! The...

This highly popular text presents everything that an undergraduate dental student, postgraduate student or general dental practitioner needs to know in order to safely capture high-quality clinical images and accurately interpret their findings. In this latest edition, both traditional methods of imaging and new modalities are explored -...

From May to September 1940, a period that saw some of the most dramatic events in British history - including the evacuation of Dunkirk, the Battle of Britain and the opening stages of the Blitz - the Ministry of Information eavesdropped on the conversations of ordinary people in all parts of the United Kingdom and compiled secret daily reports on...

An Introduction to LTE explains the technology used by 3GPP Long Term Evolution. The book covers the whole of LTE, both the techniques used for radio communication between the base station and the mobile phone, and the techniques used for signalling communication and data transport in the evolved packet core. It avoids unnecessary detail,...