EBOOK New Rules of Marketing and PR - David Meerman Scott

EBOOK New Rules of Marketing and PR

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Autor: David Meerman Scott

Wydawnictwo: Wiley
ISBN: 9780470893364
EAN: D4495412EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 304
Data wydania: 2010
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How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Książka "EBOOK New Rules of Marketing and PR"
David Meerman Scott