Palgrave Macmillan

As the role of the multinational enterprise (MNE) in the economic development of countries grows, a focus on how MNEs influence the process of regulatory and legislative structures has developed among scholars of international political economy. Yusaf H. Akbar draws a conceptual link between the market strategies of MNEs and the convergence of...

This volume offers a comprehensive treatment of the development of Keynes's economic ideas in the General Theory of Employment, Interest and Money. With archival material, the historical record of the economics of Keynes's time and place and the scholarship available on Keynes's biography and philosophy, it builds a narrative of his developing...

Two years into a global recession which has resulted in high unemployment figures, increasing social inequality and declining real wages new questions are being asked about the role that the free market has played in creating the current socio-economic environment and why government policy is being dictated to by this approach rather than by the...

This book looks at how media coverage reinforces gender stereotyping and influence the public evaluations of women leaders' candidacies and performance. Through the analysis of several examples and experiences illustrating specific issues, like the double bind; the trivialization effect and personal politics, readers will be introduced to the...

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice.Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury...

This book explores the operating mechanisms of the Russian economy in a comparative perspective, and offers fascinating insights into how the socio-economic infrastructure limits development....