Oxford University Press

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very...

Travel across the world with this set of gripping, adventure tales from Oxford World&'s Classics. This set of perennial favorites includes The Last of the Mohicans, Heart of Darkness, Riders of the Purple Sage, Greenmantle, Around the World in Eighty Days, The Prisoner of Zenda, and The Strange Case of Dr. Jekyll and Mr. Hyde. About the Series: For...

Their Causes and ImplicationsWe must all make choices about how we want to live. We evaluate our possibilities by relying on historical, moral, personal, political, religious, and scientific modes of evaluations, but the values and reasons that follow from them conflict. Philosophical problems are forced on us when we try to cope with such...

William Astbury and the Forgotten Road to the Double-HelixSir Isaac Newton once declared that his momentous discoveries were only made thanks to having &'stood on the shoulders of giants&'. The same might also be said of the scientists James Watson and Francis Crick. Their discovery of the structure of DNA was, without doubt, one of the biggest...

Deliverance Politics from John Calvin to Martin Luther King Jr.Tracing a series of political crises in Anglo-American history from the sixteenth-century Reformation to the Civil Rights Movement, Coffey excavates the history of deliverance politics testifying to the powerful political appeal of the Exodus, the Jubilee and the biblical language of...

Most students who are deaf or hard of hearing (DHH) struggle with acquiring literacy skills, some as a direct result of their hearing loss, some because they are receiving insufficient modifications to access the general education curriculum, and some because they have additional learning challenges necessitating significant program modifications....