Oxford University Press

Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not enough brain-power to evaluate and compare complicated products. Thus the standard model of consumer...

Intercultural Pragmatics studies how language systems are used in social encounters between speakers who have different first languages and cultures, yet communicate in a common language. The field first emerged in the early 21st century, joining two seemingly antagonistic approaches to pragmatics research: the cognitive-philosophical approach,...

We live in a world where CEOs give themselves million dollar bonuses even as their companies go bankrupt and ordinary workers are laid off; where athletes make millions while teachers struggle to survive; a world, in short, where rewards are often unfairly meted out. In The Ajax Dilemma, Paul Woodruff examines one of today's most pressing moral...

An eye-catching boxed set containing four of the greatest stories ever told - Treasure Island, The Jungle Book, The Wind in the Willows, and The Adventures of Tom Sawyer. These new editions have a fresh and contemporary feel to make the books come alive for today's modern readers. As well as the unabridged text, they also contain masses of bonus...

A practical guide to personality disorders, this pocketbook is written with clinical utility in mind. Case examples and a focus on evidence based treatments will give busy health professionals confidence when diagnosing and treating patients with personality disorders. Clear and concise, this book provides practical advice highlighted with useful...

This book introduces the principles and practice of writing a comprehensive reference grammar. Several thousand distinct languages are currently spoken across the globe, each with its own grammatical system and its own selection of diverse grammatical structures. Comprehensive reference grammars offer a basis for understanding linguistic diversity...