Oxford University Press

Herodotus is not only known as the `father of history', as Cicero called him, but also the father of ethnography; as well as charting the historical background to the Persian Wars, his curiosity also prompts frequent digression on the cultures of the peoples he introduces. While much of the information he gives has proved to be astonishingly...

A Short History of an Idea that Shaped a Nation"e;The American Dream"e; is one of the most familiar and resonant phrases in our national lexicon, so familiar that we seldom pause to ask its origin, its history, or what it actually means.      In this fascinating short history, Jim Cullen explores the meaning of the American Dream, or rather...

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Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few        of the novel disciplines that have been inspired by a combination of ancient        knowledge together with recent discoveries about how the human brain works. The mass        media are full of news items featuring colour photos of the brain, that show us...