Oxford University Press

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Frank Close explores the strange mirror world of antimatter, revealing that the reality is even more fascinating than the sci-fi stories suggest. Explaining the science behind one of physics' most extraordinary discoveries, he shows how, through understanding antimatter, we can shed light on some of the deepest mysteries of the universe....

Theory and practiceSocial marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing....

Steven French and Decio Krause examine the metaphysical foundations of quantum physics. They draw together historical, logical, and philosophical perspectives on the fundamental nature of quantum particles and offer new insights on a range of important issues.   Identity in Physics further develops the authors' own contributions to the debate....

Descartes's  A Discourse on the Method of Correctly Conducting One's Reason and Seeking the Truth in the Sciences marks a watershed in European thought; in it, the author provides an informal intellectual autobiography in the vernacular for a non-specialist readership, sweeps away all previous philosophical traditions, and sets out in brief his...

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