John Wiley Sons

Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a...

Discover how to remove behavioral bias from your investment decisions For many financial professionals and individual investors, behavioral bias is the largest single factor behind poor investment decisions. The same instincts that our brains employ to keep us alive all too often work against us in the world of finance and investments. Investing...

Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to...

The second book in Darbyshire and Hampton's Hedge Fund Modelling and Analysis series, Hedge Fund Modelling and Analysis Using MATLAB(R) takes advantage of the huge library of built-in functions and suite of financial and analytic packages available to MATLAB(R). This allows for a more detailed analysis of some of the more computationally...

Praise for Connected CRM: "Many books explore the subject of CRM. In this book them is for Marketing and Davids seasoned perspective indeed makes it a capital M. Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how todays marketers can leverage advances in technology to create...

This timely anthology brings together for the first time the most important ancient, medieval, Enlightenment, and modern scholarship for a complete anthropological evaluation of the relationship between culture and climate change. Brings together for the first time the most important classical works and contemporary scholarship for a complete...