John Wiley Sons

Financial market volatility forecasting is one of today's most important areas of expertise for professionals and academics in investment, option pricing, and financial market regulation. While many books address financial market modelling, no single book is devoted primarily to the exploration of volatility forecasting and the practical use of...

The techniques and applications in the area of image processing and pattern recognition have been growing tremendously. Containing the latest state-of-the-art techniques for image processing and pattern recognition, Image Processing and Pattern Recognition presents clear explanations of fundamentals and techniques as well as recently developed...

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the...

New Drug Discovery and Development examines the origins of some of the more popular types of drug therapies that exist today. It surveys a variety of drug categories, and explores how the discovery of each new one leads to the development of related compounds as companies race to enter the burgeoning market....

Based on an ASTD-sponsored survey of career development practices in over 1,000 large companies in the U.S., Europe, Australia, and Singapore, thisbook sum marizes the state-of-the-practice in the field. The authors and their fellow contributors go beyond a general look at career development systems to offer nuts and bolts advice for designing and...

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important-and difficult-marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process-unless,...