John Wiley Sons

This new entry in the Handbook of Sports Medicine and Science series, published in partnership with the Medical Commission of the International Olympic Committee, and endorsed by the International Gymnastics Federation (FIG), offers comprehensive and practical guidance on the training and medical care of competitive gymnasts. Written and edited...

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step...

This book presents an introduction to MCDA with the following chapters going into more detail about each of the leading methods used in this field. Comparison of methods and software is also featured to enable readers to choose the most appropriate method needed in their research.Case studies, worked examples and the software featured in the book...

This dictionary provides a tool for translating research results, promotes the exchange of information, and enhances scientists understanding of the wealth of data published in different languages. It includes 7,000 terms translated into nine languages: English, Chinese, French, Italian, Japanese, Portuguese, Russian, Spanish, and Ukrainian. The...

Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. Supercharged examinesin-depththe transition currently underway in China from an export-led economic machine to aconsumer-driven market. It outlines the economic...

This book teaches methods for improving a company's safety culture and allows readers to effectively assess, transform, sustain, and integrate behavioral safety precepts as part of their company's continuous improvement efforts. The methods described in this book produce rapid results that can be built upon, expanded, and sustained in the real...