Richard Petrizzi; Stefani Bay; Penny Gill

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RICHARD PETRIZZI; STEFANI BAY; PENNY GILL
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The Why of the Buy

The Why of the Buy

How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how...
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