Matthew D. Shank; Mark R. Lyberger

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MATTHEW D. SHANK; MARK R. LYBERGER
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Sports Marketing

Sports Marketing

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and...
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