MICHAEL SOLOMON
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Marketing: Real People, Real Choices/Marketing Access Card: Without EText

Marketing: Real People, Real Choices/Marketing Access Card: Without EText

For undergraduate Principles of Marketing courses. Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant...
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