LISA ARTHUR
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Big Data Marketing

Big Data Marketing

4.00

Autor: Lisa Arthur

Wydawnictwo: John Wiley Sons
ISBN: 9781118733899
Kategoria: Poradniki i albumy
/ Biznes, prawo, finanse
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and...
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