LARRY PERCY
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Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

4.00

Autor: Larry Percy

Wydawnictwo: Routledge
ISBN: 9780415822091
Kategoria: Poradniki i albumy
/ Biznes, prawo, finanse
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more...
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177.00zł
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