Greg Elliott; Sharyn Rundle-Thiele; David Waller

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GREG ELLIOTT; SHARYN RUNDLE-THIELE; DAVID WALLER
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Marketing

Marketing

Marketing 3rd edition, is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the...
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