Gordon V. Smith; Susan M. Richey

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GORDON V. SMITH; SUSAN M. RICHEY
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Trademark Valuation

Trademark Valuation

This book is a practical and useful resource for valuing trademarks. The Second Edition of "Trademark Valuation" is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to...
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