DANIEL BIRKE
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Social Networks and Their Economics

Social Networks and Their Economics

4.00

Autor: Daniel Birke

Wydawnictwo: John Wiley Sons
ISBN: 9781118457658
Kategoria: Poradniki i albumy
/ Biznes, prawo, finanse
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social...
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