DARRELL M. WEST
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Air Wars

Air Wars

4.00

Autor: Darrell M. West

Wydawnictwo: CQ Press
ISBN: 9781452239910
Kategoria: Książki obcojęzyczne
Tracing the evolution of political advertising from 1952 through the 2012 elections, Darrell M. West returns with his much anticipated sixth edition of Air Wars. Integrating the latest data and key events from the 2012 campaigns, West provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media...
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