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Using Innovative Ideologies to Build Breakthrough BrandsCultural Strategy provides a step-by-step guide for managers and entrepreneurs to        building businesses based upon innovative ideologies: ideas that leverage social        change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack        Daniels, and Ben & Jerry's,...

Penny Simms and her best friend Pip are both pony mad. Luckily they attend the equestrian boarding school Fetlocks Hall, but there is a mystery surrounding the disappearance of Pip's parents, and Penny and Pip are determined to solve it.With the help of Princess Sophie, a Centaureen, Penny and Pip encounter a magical world of mythical horses,...

It would have been hard to have missed what was written on the wall. Painted in giant whitewashed letters: 'SHARKEY IS A GRASS'.I hadn't a clue who Sharkey was, but I knew one thing. 'Sharkey's a dead man,' I said.Leo knows the value of never grassing and that you never grass on your friends. Everybody, too, knows the...

A Wine-Soaked Journey from Grape to GlassNatalie MacLean spent three years sipping her way through sun-drenched vineyards and cobwebbed cellars to bring us this witty, knowledgeable book about the world of wine. In the ancient vineyards of Burgundy she uncovers the secrets of Pinot Noir, then moves on to the labyrinthine cellars of Champagne to...

Critical testing information and key clinical protocols in the palm of your handMcGraw-Hill's Manual of Laboratory & Diagnostic Tests focuses specifically on what you need to know to understand the test, educate the patient, and provide safe, effective care before, during, and after the test. In addition, this easy-to-use clinical companion is the...

Health and social care commissioning is a values-driven as well as evidence-driven enterprise. However, whereas there has been an expectation that the evidence-base of commissioning should be made fully explicit, the corresponding values-base has been left largely implicit. The book addresses this subject through a detailed discussion of values and...