EBOOK Cultural Strategy:Using Innovative Ideologies to Build Breakthrough Brands -

EBOOK Cultural Strategy:Using Innovative Ideologies to Build Breakthrough Brands
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Wydawnictwo: Oxford University Press
ISBN: 9780191616334
EAN: F1BF8B94EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 408
Data wydania: 2010
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Using Innovative Ideologies to Build Breakthrough Brands
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to        building businesses based upon innovative ideologies: ideas that leverage social        change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack        Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works        as an actionable strategy.

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