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Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as...

What should be the role of government in society? How should it design its programs? How should tax systems be designed to promote both efficiency and fairness? Nobel Laureate Joseph Stiglitz and new co-author Jay Rosengard use their first-hand policy-advising experience to address these key issues of public-sector economics in this modern and...

The failure of economists to anticipate the global financial crisis and mitigate the impact of the ensuing recession has spurred a public outcry. Economists are under fire, but questions concerning exactly how to redeem the discipline remain unanswered. In this provocative book, renowned economist Meghnad Desai investigates the evolution of...

Relevance and context must be understood to serve as the foundation for dynamic marketing in real-time environments. With sales cycles for complex sales often extending into years, maintaining relevance over the longer term requires strategic planning that's continually refreshed to account for market shifts and other developments. What's relevant...

It's easy for today's leaders to fall into the trap of accepting trendy big-data, social media, and mobile technology initiatives as the norm: "cool" initiatives that generate only superficial results. Seduced by their promise but concerned by their complexity, many leaders allow these initiatives to be implemented in isolation-segregated from what...

Understanding our interconnected macroeconomic world is important for money managers and investment professionals alike. Here author Robert McGee brings together insights from finance and macroeconomics that are useful for investment strategists concerned with asset allocation decision-making.McGee provides a thorough look at each stage of the...