SAGE Publications

Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today's global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio....

Entrepreneurial Market Strategy and Business Planning covers all the essential topics found in most planning texts, guidelines, and templates. However, it also provides insights not found in other planning texts -- insights students and executives need to develop sound and convincing market strategies and business plans that enable businesses to...

This book facilitates an open and honest debate about criminal behaviour between the more traditional criminologists who focus primarily on environmental factors and contemporary biosocial criminologists who examine the interplay between biology/genetics and environmental factors. It provides a contemporary approach by bringing to the table a new...

To help readers learn SPSS Syntax, it includes all kinds of examples from research in the Social Sciences with downloadable data sets so that readers can follow along. This book is brief, but still provides readers with an in-depth understanding of SPSS Syntax in a very accessible way....

This book provides you with a theoretical and comparative understanding of the major topics related to elections and voting behaviour. It explores important work taking place on new areas, whilst at the same time covering the key themes that you'll encounter throughout your studies. Edited by three leading figures in the field, the new edition...

Fundamentals of Management, 6th Edition by Robert N. Lussier presents essential management concepts using a three pronged approach of concepts, applications and skill building. Through a variety of thought-provoking applications, Lussier challenges students to think critically and apply concepts to their own experiences. Proven skill-building...