Oxford University Press

Since its initial development in the mid-1980's, and wide accessibility to perform diffusion MRI on all MRI scanners, the use of diffusion MRI has exploded. Nearly every MRI centre carries out diffusion MRI of some kind. Obtaining good quality diffusion MRI and making sound and robust inferences from the data is not trivial, however, and involves...

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston...

'my philosophy is like Thebes with a hundred gates: one can enter from all sides and through each gate arrive at the direct path to the centre' Schopenhauer's two essays On the Freedom of the Will and On the Basis of Morals form his complete system of ethics. Their doctrines, continuous with those in his major work The World as Will and...

This 3rd edition of the successful Oxford Handbook of Oncology, remains, like previous editions, a practical guide to clinical consultations in oncology. It details new approaches to diagnosis, treatment and the principles of palliative care. Now fully updated, extensively revised and featuring additional images and further reading, this new...

Is it possible to explain and predict the development of living things? What is development? Articulate answers to these seemingly innocuous questions are far from straightforward. To date, no systematic, targeted effort has been made to construct a unifying theory of development. This novel work offers a unique exploration of the foundations of...

'Oh grandmama, what great big teeth you have!' Charles Perrault's versions gave classic status to the humble fairy tale, and it is in his telling that the stories of Little Red Riding-Hood, Sleeping Beauty, Cinderella and the rest have been passed down from the seventeenth century to the present day. Perrault's tales were enjoyed in the salons of...