KRISTENSEN PEER HUL
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EBOOK Local Players in Global Games The Strategic Constitution of a Multinational Corporation

EBOOK Local Players in Global Games The Strategic Constitution of a Multinational Corporation

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Autor: KRISTENSEN PEER HUL

Wydawnictwo: Oxford University Press
ISBN: 9780191534621
Kategoria: Pozostałe
What happens when previously autonomous firms from different countries, each with their own identities, routines, and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and the unintended...
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