ANITA ELBERSE
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Blockbusters

Blockbusters

4.00

Autor: Anita Elberse

Wydawnictwo: Faber Faber
ISBN: 9780571309221
Kategoria: Poradniki i albumy
/ Biznes, prawo, finanse
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the...
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