Walmart - Bryan Roberts; Natalie Berg

Walmart
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Autor: Bryan Roberts; Natalie Berg

 Wydawnictwo: Kogan Page
ISBN: 9780749462734
EAN:
Format: ...
Oprawa: miękka
Stron: 240
Data wydania: 2012-09-01
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Walmart, the biggest retailer on earth, has a truly global influence that touches consumers and businesses around the world every day. Rapidly expanding into emerging markets, Walmart is a tough competitor for retailers and a vital customer for manufacturers as well as a source of best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation. Walmart offers a comprehensive insight into how the retailer emerged from its humble roots in rural Arkansas to become a global retailing phenomenon. It's a period of change for the world's largest retailer marking the first time in the company's history that it operated more stores internationally than in the US, a clear indication of where future growth opportunities lie. As Walmart approaches its 50th anniversary, Berg and Roberts offer an objective analysis of the company's global impact on competitors, suppliers and consumers and, crucially, how it will reposition itself for the next 50 years of growth. "Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." Phil Lempert, Supermarket Guru and editor The Lempert Report "An insightful, comprehensive and well signposted piece of research that will aid the investment community's understanding not just of Walmart but also of food retailers in general and the implications for consumer staples manufacturers." James Amoroso, President, Consumer Analyst Group of Europe "Walmart is a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have a done a terrific job." Brian Sharoff, President of the Private Label Manufacturers Association (PLMA). "An incisive assessment of Walmart and its pivotal influence across global retail." Siemon Scamell-Katz, Founder, TNS Magasin

Książka "Walmart"
Bryan Roberts; Natalie Berg