The Marketing Manifesto - David James Hood

The Marketing Manifesto
4.00 Oceń książkę!

Autor: David James Hood

 Wydawnictwo: Kogan Page
ISBN: 9780749468521
EAN:
Format: ...
Oprawa: miękka
Stron: 208
Data wydania: 2013-06-01
Gdzie kupić tanią książkę?
Merlin
książka
94.99zł
Kup książkę
Książka w Twoim domu w ciągu 48h
Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing - and the Marketer - became critical. The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer and consumer. Delivered in a refreshing style, by a marketer at the sharp end of successful business practice, The Marketing Manifesto offers unique steps to creating and delivering a successful marketing strategy in any organization and to improve your own a personal impact - on your role, career and organisation. The Marketing Manifesto is an innovative and highly practical title that crystallizes precisely how professional marketers can not only create a goal-oriented personal and company strategy, but also competitive advantage through applying marketing in the way it could and should be practised.

Książka "The Marketing Manifesto"
David James Hood