The Handbook of Communication and Corporate Social Responsibility -

The Handbook of Communication and Corporate Social Responsibility
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Wydawnictwo: John Wiley Sons
ISBN: 9781118721384
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Format: ...
Oprawa: miękka
Stron: 608
Data wydania: 2013-11-01
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This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management "If the publication of a handbook represents both the crystallization of research into a movement or field as well as serving as a platform for future studies, then this handsome and thorough title certainly serves both purposes well."- Communication Director magazine "An impressive, accessible volume that includes writing by a significant group of international scholars and practitioners, this handbook will prove instructive to CSR practitioners and students alike." - Ethical Corporation m agazine

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