The definitive book of branding - Kartik Kompella

The definitive book of branding
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Autor: Kartik Kompella

 Wydawnictwo: SAGE Publications
ISBN: 9788132117735
EAN:
Format: ...
Oprawa: miękka
Stron: 440
Data wydania: 2014-08-01
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With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company's strategy, bring meaning to employees, instill passion in consumers, and maintain their appeal over time and across countries. It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.

Książka "The definitive book of branding"
Kartik Kompella