The Craft Beer Revolution - Steve Hindy

The Craft Beer Revolution
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Autor: Steve Hindy

 Wydawnictwo: Palgrave Macmillan
ISBN: 9781137278760
EAN:
Format: ...
Oprawa: twarda
Stron: 272
Data wydania: 2014-05-01
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Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer. "Hindy balances reverence with realism, resulting in a vigorous... genealogy of the burgeoning world of craft beer." --"Kirkus Reviews""The Craft Beer Revolution is a great read...And he does a nice job doing what he set out to do -- telling us, in an easy-to-take way, how 'breweries across America got your favorite artisanal suds into your mug at your local pub, and how these craft brewers developed a community that sparked a worldwide revolution.'" --"Fortune""The stories of the craft brewers--such as Fritz Maytag of Anchor Steam and Jim Koch of Sam Adams--featured in the book are engrossing, but what I find most interesting about this story is the evolution of the beer industry, and the lessons it might hold for the big players in other industries." --"Strategy+Business""[A] shaggy little history of the craft beer industry...at once a tribute to its loose-limbed entrepreneurs and an airing of their familiar frustrations and triumphs."--"The New York Times""This is a wonderful story of the rebirth of the American brewing industry written by one of the entrepreneurs who helped make it happen. I once mused that one day there would be a brewery in every city in America. It is happening much more quickly than I ever imagined." --Fritz Maytag, Former owner, Anchor Brewing Co. "The Craft Beer Revolution is a must-read for any beer lover or liquid locavore who cares to know how and why so many remarkable choices exist for those who want their beer to taste like where it was brewed. Steve Hindy has been at the center of the revolution from the beginning, and his authoritative and entertaining report shares the back-, mid-, and front-stories of the pioneers who have given us the gift of craft beer." --Danny Meyer, Restaurateur and Author, Setting the Table: The Transforming Power of Hospitality in Business "What an engaging wander through a fascinating contemporary history!

Książka "The Craft Beer Revolution"
Steve Hindy