The Art of Social Selling - Shannon Belew

The Art of Social Selling
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Autor: Shannon Belew

 Wydawnictwo: Amacom
ISBN: 9780814433324
EAN:
Format: ...
Oprawa: miękka
Stron: 272
Data wydania: 2014-01-01
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Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: use content and conversations to build online relationships that transition to sales; execute realistic sales strategies for each of the major social media platforms; spot social media trends that may influence future buying behaviors; sell online in B2B and B2C environments; turn social shares (likes, favorites, +1s) into social sales; set tangible goals; and use online tools and analytics to track social influencers and identify relevant conversations as they are happening. Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional. "Belew's focus is narrow and deep, thoroughly exploring the role of social media in the realm of sales and selling." "--Choice"

Książka "The Art of Social Selling"
Shannon Belew