The 10 Principles of Open Business - David Cushman

The 10 Principles of Open Business
4.00 Oceń książkę!

Autor: David Cushman

 Wydawnictwo: Palgrave Macmillan
ISBN: 9781137347039
EAN:
Format: ...
Oprawa: twarda
Stron: 246
Data wydania: 2014-01-01
Gdzie kupić tanią książkę?
Merlin
książka
107.00zł
Kup książkę
Książka w Twoim domu w ciągu 48h
The revolutionary power of the internet has accelerated the demand for a totally new kind of business. Stakeholders now demand more open, connected and meaningful relationships with organizations, and the world's leading brands are taking note. But whilst many have the ambition to become Open Businesses, few have the ability to get there. The 10 Principles of Open Business is a serious, challenging, wide-ranging and practical guide to organizational design for the twenty-first century. Covering essential topics such as Crowd Funding, Co-Creation, Open Data, Transparency, Open Innovation and more, this book provides the tools to assess your own organization and take the first steps towards becoming a truly Open Business. Each chapter describes a key principle of Open Business and includes a goal status tool which the reader can use to benchmark their own organization. These principles offer a holistic strategic solution, leap-frogging the tick-box exercise of simple implementation of social technologies. Including case studies and interviews from leading proponents, the book offers valuable insights hard-won from experience. With a Preface by The Chief Marketing Officer of Tesco Matt Atkinson, and interviews with Editor of The Guardian Alan Rusbridger, former UK Defence Minister Tom Watson and presidents, VPs and CEOs of international blue chip companies and ground-breaking start-ups, The 10 Principles of Open Business will make organizations future-ready like never before. "The concept of an open business isn't a fad, it's a long-term business philosophy to connect with connected customers and employees and ultimately survive Digital Darwinism," - Brian Solis, author of What's the Future of Business (WTF) "With giants such as Tesco getting involved you'd be mad not to take the ideas in this book seriously," - Euan Semple, author of Organizations Don't Tweet, People Do "This book is an exciting rallying cry for the future business: One that is a productive collaboration between customers and the businesses who seek to earn their loyalty. Many of us are on that road already, I would urge you to read and act." - Matt Atkinson, Chief Marketing Officer, Tesco PLC "David Cushman has laid out quite clearly and succinctly what could make your company great. The challenge is that you have to take action." - Chris Brogan, CEO of Human Business Works, author of Trust Agents and publisher of Owner Magazine.

Książka "The 10 Principles of Open Business"
David Cushman