Teach Yourself Successful Pitching for Business in a Week - Patrick Forsyth

Teach Yourself Successful Pitching for Business in a Week
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Autor: Patrick Forsyth

 Wydawnictwo: Hodder
ISBN: 9781444184013
EAN:
Format: ...
Oprawa: miękka
Stron: 128
Data wydania: 2013-02-01
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The book focuses on the special nature of winning significant business in competitive markets in pitches involving several formal stages. It will: - Review the essential processes of making complex sales and the role of core techniques of persuasion - Show how to handle initial contacts and meetings and obtain a clear brief regarding customer/client needs - Demonstrate the process of analysing client needs and putting clear and persuasive proposal documents in writing Sunday: What is a pitch? Monday: Initial contact Tuesday: Planning a powerful response Wednesday: Putting proposals in writing Thursday: Preparing a formal presentational pitch Friday: Making the presentation Saturday: Follow-up action and the power of persistence

Książka "Teach Yourself Successful Pitching for Business in a Week"
Patrick Forsyth