Strategic Market Management 8e - David A. Aaker; D. Aaker

Strategic Market Management 8e
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Autor: David A. Aaker; D. Aaker

 Wydawnictwo: John Wiley Sons
ISBN: 9780470056233
EAN:
Format: ...
Oprawa: miekka
Stron: 322
Data wydania: 2007-03-01
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Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making. By using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book helps managers identify and evaluate numerous strategic investment alternatives. This new update provides greater emphasis on external market analysis, including the value proposition, product category analysis, the value of relevance, and competitor analysis.

Książka "Strategic Market Management 8e"
David A. Aaker; D. Aaker