Strategic Innovation Management - Joe Tidd; John Bessant

Strategic Innovation Management
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Autor: Joe Tidd; John Bessant

 Wydawnictwo: John Wiley Sons
ISBN: 9781118457238
EAN:
Format: ...
Oprawa: miękka
Stron: 436
Data wydania: 2014-04-01
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This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant . Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organizations and the private, public and third sectors. The text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info , which contains an extensive collection of additional resources for both lecturers and students including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and over 300 test-bank questions.

Książka "Strategic Innovation Management"
Joe Tidd; John Bessant