Social Media - Regina Lutrell

Social Media
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Autor: Regina Lutrell

 Wydawnictwo: Rowman Littelfield Publisher
ISBN: 9781442226128
EAN:
Format: ...
Oprawa: miękka
Stron: 260
Data wydania: 2014-10-01
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Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through *a thorough history of social media and pioneers of the field; *chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others; *discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; *and real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. A well-researched book based on years of teaching, research, and practice, Luttrell captures the necessity of social media use for communications practitioners in a variety of organizations while noting the ethical and legal responsibilities inherent in today's interactive, on-demand, world. -- Karen McGrath, Professor of Communications, The College of Saint Rose Regina Luttrell's book provides a valuable guide for how organizations can leverage the power of social media to strategically build, engage and sustain relationships with their key publics. -- Patricia Swann, associate professor of public relations and journalism, Utica College

Książka "Social Media"
Regina Lutrell