Reputational Economics - Joshua Klein

Reputational Economics
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Autor: Joshua Klein

 Wydawnictwo: Palgrave Macmillan
ISBN: 9781137278623
EAN:
Format: ...
Oprawa: twarda
Stron: 256
Data wydania: 2013-12-01
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As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done. ""Reputation Economics" peels back the onion to reveal the dystopia of modern commerce and the trends, tools, and technologies that allow individuals to take more control of their futures and render business as usual obsolete. I recommend this fascinating and instructive book to both the captains of industry and the folks who'd like to see them sink." --Matt Stinchcomb, VP, Values Impact, Etsy"Josh Klein understands what is about to replace money. The extent to which you understand it, too, will likely determine whether you thrive in the landscape before us." --Douglas Rushkoff, author of "Life Inc" and "Present Shock""The global economy is in upheaval, and Klein details the technologies behind much of this change and the growing emphasis on relationships. He does all this with fresh and cogent insight." --Don Tapscott, bestselling author of 14 books, including "Radical Openness"

Książka "Reputational Economics"
Joshua Klein