Power of Impossible Thinking - C. Crook

Power of Impossible Thinking
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Autor: C. Crook

 Wydawnictwo: Prentice Hall
ISBN: 0131425021
EAN:
Format: ...
Oprawa: twarda
Stron: 352
Data wydania: 2004-12-12
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'Impossible thinking is one of the hallmarks of successful pioneers in almost every field of human endeavor. If you are locked down by narrow thinking in your work or life, this is a book that will open your mind. It will help you be able to see - and do - much more than you thought was possible.'
Steve Forbes, President and CEO of Forbes Inc.

Make better sense of what's going on around you and you will make decisions that respond to reality, not inaccurate or obsolete models of the world.

Drawing on the latest research in neuroscience, Jerry Wind and Colin Crook explain how your mental models stand between you and reality, distorting all your perceptions and creating both limitations and opportunities. Next, they show how to keep your models relevant and fresh. You'll learn how to develop new ways of seeing; when to change to a new model; how to swap amongst a portfolio of models; how to 'zoom in and out' to understand complex environments; and how to do 'mind RD' improving your models through constant experimentation. Wind and Crook review why it's so hard to change mental models, and offer practical strategies for dismantling the 'hardened missile silos' that are your old and obsolete models. Finally, they show how to access models quickly through intuition, and help you assess the effectiveness of any mental model.

Simply put, this is the first 'hands-on' guide to enhancing your mental models- the key to breakthrough success in business and in life.

Książka "Power of Impossible Thinking"
C. Crook