Oxford Handbook of Managerial Economics -

Oxford Handbook of Managerial Economics
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Wydawnictwo: Oxford University Press
ISBN: 9780199782956
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Oprawa: twarda
Stron: 592
Data wydania: 2013-07-01
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The Oxford Handbook of Managerial Economics, the first of its kind, aims to provide researchers, practitioners, policymakers, and teachers with summaries of the state of the art in the field of managerial economics. Edited by the coauthors of two managerial economics textbooks, comprising 25 chapters contributed by leading scholars and business consultants from around the globe, and drawing on the literature of, among others, economics, finance, industrial organization, marketing, behavioral psychology, game theory and auction theory, the Handbook summarizes cutting-edge approaches to the analysis of the decision-making challenges faced by the managers of for-profit and nonprofit enterprises. The problems addressed run the gamut from cost estimation, product development and promotion, optimal pricing strategies for network industries and make-or-buy decisions, to organizational design, performance pay, corporate governance, strategies for multinational corporations and the social responsibilities of business. Each of the managerial economics experts commissioned for the volume also identify the problems that are yet to be solved and thus point the way toward topics for future research. Managerial economics has moved far beyond simply applying neoclassical microeconomic theory to the actual world of practical business decision-making. By illustrating how disciplines other than economics can fruitfully be brought to bear in helping to analyze and to understand the incentives and constraints under which business managers operate, the Handbook fills in the gaps between theory and practice. Sometimes technical, but always reader-friendly, no one with an interest in the modern world of business or public policies toward it can afford to ignore the analyses and the important lessons taught by the contributors to it. "The Oxford Handbook of Managerial Economics is a must-have reference tool for business practitioners, consultants, and scholars. The editors have assembled a distinguished list of experts--spanning over two-dozen areas of the field--to provide readers with a wealth of information and tools not found in basic textbooks."--Michael R. Baye, Bert Elwert Professor of Business Economics and Public Policy, Kelley School of Business, Indiana University"Since the early sixties, microeconomics has remained the main source of analytic tools for public and private decision making. This has generated a large area of activities in university curricula, scientific journals, and consulting conveniently known as managerial economics. In recent decades, the core foundation of microeconomics has considerably deepened. The field has enlarged both in scope--addressing totally new issues such as globalization, governance and social responsibility--and concepts--such as information asymmetries and behavioral economics. This volume, edited by Christopher Thomas and William Shughart, benefits from the most advanced academic developments thanks to the outstanding scholarship of its contributors. The broad perspective taken here is particularly welcome. It will be of considerable help to all of those who want to overcome the pitfalls of overspecialization both in theory and in applications."--Jean-Pierre Ponssard, Professor, Ecole Polytechnique, France

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