Operations Management in the Supply Chain: Decisions and Cases - M. Johnny Rungtusanatham; Susan Meyer Goldstein; Roger G. Schroeder

Operations Management in the Supply Chain: Decisions and Cases
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Autor: M. Johnny Rungtusanatham; Susan Meyer Goldstein; Roger G. Schroeder

 Wydawnictwo: McGraw-Hill
ISBN: 9781259060878
EAN:
Format: ...
Oprawa: miękka
Stron: 544
Data wydania: 2013-01-01
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"Operations Management in the Supply Chain: Decisions and Cases" is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective that emphasizes strategy and critical thinking, appealing to non-majors and practical for use in an MBA level or undergraduate course in operations management. The size and focus of the book also make the text attractive for the cross-functional curriculum where students are required to purchase more than one text. The sixteen cases offer variety in length and rigor; and several are from Ivey, Stanford, and Darden. This mix makes the book appropriate for both undergraduates and MBA students.

Książka "Operations Management in the Supply Chain: Decisions and Cases"
M. Johnny Rungtusanatham; Susan Meyer Goldstein; Roger G. Schroeder