International Marketing Research 3e - S. Craig; C.Samuel Craig

International Marketing Research 3e
4.00 Oceń książkę!

Autor: S. Craig; C.Samuel Craig

 Wydawnictwo: John Wiley Sons
ISBN: 9780470010952
EAN:
Format: ...
Oprawa: miekka
Stron: 524
Data wydania: 2005-05-01
Gdzie kupić tanią książkę?
Merlin
książka
278.99zł
Kup książkę
Książka w Twoim domu w ciągu 48h
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research.
  • A complete guide to modern international marketing research techniques by two pioneers in the field.
  • Authoritative coverage of all the latest electronic research techniques.

Książka "International Marketing Research 3e"
S. Craig; C.Samuel Craig