International Management: Culture, Strategy and Behavior - Fred Luthans

International Management: Culture, Strategy and Behavior
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Autor: Fred Luthans

 Wydawnictwo: McGraw-Hill
ISBN: 9780071282406
EAN:
Format: ...
Oprawa: miekka
Stron: 672
Data wydania: 2008-07-01
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This volume has been updated to reflect the critical world developments on the 1990s. It is an international research-based text offering a managerial orientation.

Table of contents
    Environmental Foundation
    1. Globalization and International Linkages
    2. The Political, Legal, and Technological Environment
    3. Ethics and Social Responsibility
    • Colgate's Distasteful Toothpaste
    • Advertising or Free Speech? The Case of Nike and Human Rights
    • Pharmaceutical Companies, Intellectual Property, and the Global AIDS Epidemic
    • The Role of Culture
    4. The Meanings and Dimensions of Culture
    5. Managing Across Cultures
    6. Organizational Cultures and Diversity
    7. Cross-Cultural Communication and Negotiation
    • Cross-Cultural Conflicts in the Corning-Vitro Joint Venture Coca-Cola in India
    • Euro Disneyland
    • Beyond Tokyo: Disney's Other Experiences in Asia
    • Wal-Mart's Japan Strategy
    • International Strategic Management
    8. Strategy Formulation and Implementation
    9. Entry Strategies and Organizational Structures
    10. Managing Political Risk, Government Relations, and Alliances
    11. Management Decision and Control
    • Microsoft Opens the Gates to China: Microsoft's Patent, Piracy, and Political Challenges in China
    • The Last Rajah: Ratan Tata and Tata's Global Expansion The HP-Compaq Merger and Its Global Implications
    • Can the Budget Airline Model Succeed in Asia? The Story of AirAsia
    • Organizational Behavior and Human Resource Management
    12. Motivation Across Cultures
    13. Leadership Across Cultures
    14. Human Resource Selection and Development Across Cultures
    • A Copy Shop Goes Global
    • The Road to Hell
    • HSBC in China
    • Chiquita's Global Turnaround
    • Skill-Building and Experential Exercises
    Personal Skill Building Exercises
    1. The Culture Quiz
    2. Using Gung Ho to Understand Cultural Differences
    3. When in Bogota...
    4. The International Cola Alliances
    5. Who to Hire?
    In-Class Simulations
    1. "Frankenfoods" or Rice Bowl for the World: The U.S. - EU Dispute over Trade in Genetically Modified Organisms
    2. Cross-Cultural Conflicts in the Corning-Vitro Joint Venture

    Książka "International Management: Culture, Strategy and Behavior"
    Fred Luthans